TALLAHASSEE (FLV) – Check out FLORIDA highlighted 2022’s “amazing” yr for Florida’s tourism business and record-breaking visitation growth, which the group explained fortifies Florida as a single of the best family vacation destinations in the planet.
As a result of Take a look at FLORIDA’s promoting initiatives with community and regional tourism partners, Florida has seen record-breaking visitation expansion.
“Florida tourism carries on to arrive at new heights many thanks to Take a look at FLORIDA’s strategic advertising and marketing initiatives in tandem with the initiatives of our tourism partners during the condition,” reported Pay a visit to FLORIDA President and CEO Dana Young.
Take a look at FLORIDA is Florida’s formal tourism internet marketing company and serves as Florida’s official resource for travel arranging to guests across the world.
“Quarter soon after quarter, our holiday information has plainly resonated with travelers considerably and wide, and sent report-breaking results on behalf of all Floridians. We recognize Governor Ron DeSantis’ assistance and leadership that have helped get us listed here these days, and are wanting ahead to top Florida’s selection a single business to even a lot more results in 2023,” Younger stated.
Pay a visit to FLORIDA’S 2022 Highlights:
- Pursuing the devastating impression of Hurricane Ian, Check out FLORIDA released a multi-million-greenback advertising and marketing program in partnership with communities throughout Florida to encourage tourism to the condition to ensure a entire recovery from the storm. The multi-phased marketing campaign consists of an preliminary energy exhibiting that Florida is open for company, as nicely as a comprehensive recovery bundle for the locations of the state that were most severely impacted by the storm.
- Performed the once-a-year Wintertime Sunseekers Marketing campaign to reinforce Florida’s position as a best winter trip vacation spot. The campaign delivered in excess of 1 billion impressions and all those uncovered to its marketing had been virtually 3 moments additional possible to travel to Florida.
- Hosted Florida Huddle, serving the international travel trade business and hosted Florida Come upon, serving the meetings and activities sector concurrently for the very first time ever in Tampa. Collectively, the events were being attended by more than 600 registrants, symbolizing 24 nations around the world and about 7,500 appointments.
- Partnered with the Experience Journey Trade Association to support endorse Florida’s Rural Locations of Possibility . Efforts bundled a two-module, in-human being experience education application for area tourism suppliers, and a new Unexplored Florida webpage on VISITFLORIDA.com.
- Awarded the difference of Worldwide Spot Visitor of Honor at the ANATO Vacationer Showcase in Bogota, Colombia—the 1st condition to ever acquire this designation in the event’s record.
- Led multi-metropolis mission journeys to Mexico and Brazil to even further foster Florida’s presence between Latin American travelers – which encompassed eight of Florida’s top rated 10 intercontinental origin markets in 2021.
- Executed the yearly Family members campaign to further more solidify Florida as the prime desired destination for family travelers. Concentrating on a wide variety of marketplaces across the U.S., the campaign resulted in in excess of 970 million impressions between possible tourists.
- Attended the U.S. Journey Association’s Worldwide Pow Wow in Orlando, taking part in just about 400 trade appointments and media interviews over a few times. Visit FLORIDA collaborated with Take a look at Orlando on numerous functions spotlighting Florida as the host point out for the function and performed 6 put up-exhibit Group Familiarization Trips.
- Executed a full of 15 domestic and international campaigns with Expedia. The strategies resulted in 2.2 million air tickets, 2.4 million space nights, 1.3 million holiday vacation rental evenings, 5.3 million passengers and approximately $517 million in overall gross bookings.
- Created a culinary hub on VISITFLORIDA.com and made 22 “You’ve Received To Attempt This: Chef’s Edition” movies. Highlighting the unique restaurants, cuisines and cooks across the condition, the programming showcased the vast spectrum of Florida’s culinary offerings to probable tourists.
- Florida grew its current market share of abroad website visitors by 21 p.c, surpassing New York as the #1 place in America for the initial time considering that 2001.
- Partnered with Michelin, Stop by Orlando, Visit Tampa Bay and the Better Miami Convention and Guests Bureau to announce the start of the MICHELIN Tutorial in Florida.
- Hosted the 2022 Florida Governor’s Conference on Tourism in Boca Raton, FL. More than 800 tourism gurus and stakeholders attended the event, symbolizing GC’s optimum participation due to the fact 2016.
- From January as a result of September, Florida welcomed 104.5 million tourists, an raise of 4.1 percent from the very same period of time in 2019 and above 15.3 percent far more than in 2021.
- Introduced its 2022 Journey Journey campaign to showcase Florida’s prosperity of outside encounters and grow the state’s standing as a major adventure travel vacation spot.
- Debuted its second yearly Present of Florida marketing campaign, inspiring men and women to select Florida getaway encounters over their materials items in their present-giving this getaway year.