Distinct Patterns in International Travel Intentions Among APAC, Europe and North America

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GMO Investigate (TOKYO: 3695) performed an overseas travel study in the final quarter of 2022 to fully grasp the variances in travel patterns among Europe, North The united states, and the APAC area. The study was performed within its panel networks with 3,000 respondents across 6 international locations, The usa, Canada, the United Kingdom, Germany, France and Australia. GMO Investigation experienced beforehand executed the similar study¹ in Oct 2022 employing the ASIA Cloud Panel² targeted at 3,328 displays in 10 Asian international locations and regions.

Europe and the US remain well-liked places amid respondents.

The major three global countries that respondents from North The usa would most like to pay a visit to in the long term were: Italy (10.5{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}), the United Kingdom (9{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and Australia and Japan (each tied at 6.8{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}).³

The US is a well-known spot for Europeans and respondents in the APAC region. The Europeans polled also indicated their preference to journey to other nations around the world inside of their location, mainly Spain (9.3{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and Italy (7.7{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}). This is very similar to people surveyed in the APAC location, indicating their choice for regional journey, browsing Japan (20.3{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and South Korea (6.6{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}). (Chart 1)

When on the lookout at the factors for every of the international locations picking out the US as their picked nation to stop by, the most typical causes included ‘many vacationer sights (25.4{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’, ‘unique cultural ordeals (13.5{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’ and ‘its individual normal landscape (9.9{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}).’

In comparison, respondents would like to stop by Italy as it supplied ‘traditional food stuff/beverages (29{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’, ‘unique cultural encounters (24.2{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’, and ‘historic structures/internet sites (12.6{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’. A considerable quantity of respondents chose Spain as their vacation spot in the foreseeable future for its ‘beach resorts’ (36.1{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}). (Chart 2)

Frequency of journey

In the coming 12 months, the majority of respondents in North The usa (63.1{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}), Europe (69.4{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and APAC (56.9{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) program to journey abroad at minimum once. Specifically, 30–40{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97} of respondents in the U.K., Germany, France and Canada plan to journey overseas 2 times or much more, indicating a high willingness to journey (Chart 3). On the other hand, in comparison, most respondents in Japan (88.6{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and Indonesia (73.2{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) have nevertheless to make options to journey overseas, suggesting that several in Asia keep on being careful about global travel.

Info resources on overseas travel

When gathering info on abroad journey, ‘web search’ and ‘word of mouth from buddies/acquaintances’ emerged as the most prevalent sources throughout all nations around the world. ‘Travel blogs’ and ‘online journey agencies’ have been also usually used.

Having said that, the use of ‘SNS’ (social media) as a supply of details differs, with a sizeable range of respondents in Japan, China, South Korea, Hong Kong, Indonesia, Thailand, Germany and France citing it as a supply, when compared to the reasonably low percentage of respondents in North The united states.

Chart 1

Chart 2

Chart 3

¹ Read through extra about the Intercontinental Journey Survey in Asia below.
² ASIA Cloud Panel is a customer panel that is specialised for the Asian regions in the GMO Exploration Cloud Panel Online investigate products and services.
³ Vacation inside North The united states (US/Canada) is excluded.
⁴ Facts as of January 2023.