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GMO Research Travel Survey: Distinct Patterns in International Travel Intentions Among APAC, Europe and North America

GMO Research Travel Survey: Distinct Patterns in International Travel Intentions Among APAC, Europe and North America

TOKYO–(Business enterprise WIRE)–GMO Investigation (TOKYO: 3695) performed an overseas journey survey in the past quarter of 2022 to understand the dissimilarities in vacation designs involving Europe, North America, and the APAC region. The survey was conducted inside its panel networks with 3,000 respondents throughout six international locations, The usa, Canada, the United Kingdom, Germany, France and Australia. GMO Investigate had earlier done the similar study1 in October 2022 making use of the ASIA Cloud Panel2 specific at 3,328 monitors in 10 Asian nations and regions.

Europe and the US continue being preferred destinations amongst respondents.

The top rated three global nations that respondents from North The usa would most like to stop by in the future ended up: Italy (10.5{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}), the United Kingdom (9{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and Australia and Japan (each tied at 6.8{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}).3

The US is a popular place for Europeans and respondents in the APAC region. The Europeans polled also indicated their desire to vacation to other nations around the world in their location, primarily Spain (9.3{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and Italy (7.7{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}). This is related to individuals surveyed in the APAC location, indicating their preference for regional travel, checking out Japan (20.3{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and South Korea (6.6{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}). (Chart 1)

When seeking at the reasons for just about every of the international locations picking the US as their decided on region to pay a visit to, the most widespread reasons provided ‘many vacationer attractions (25.4{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’, ‘unique cultural activities (13.5{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’ and ‘its personal pure landscape (9.9{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}).’

In comparison, respondents would like to take a look at Italy as it made available ‘traditional foodstuff/beverages (29{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’, ‘unique cultural encounters (24.2{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’, and ‘historic properties/web-sites (12.6{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97})’. A major number of respondents selected Spain as their vacation spot in the potential for its ‘beach resorts’ (36.1{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}). (Chart 2)

Frequency of journey

In the coming 12 months, the greater part of respondents in North America (63.1{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}), Europe (69.4{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and APAC (56.9{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) prepare to travel abroad at the very least when. Specially, 30–40{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97} of respondents in the U.K., Germany, France and Canada prepare to travel abroad 2 times or much more, indicating a superior willingness to journey (Chart 3). On the other hand, in comparison, most respondents in Japan (88.6{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) and Indonesia (73.2{0b5b04b8d3ad800b67772b3dcc20e35ebfd293e6e83c1a657928cfb52b561f97}) have nevertheless to make ideas to vacation overseas, suggesting that quite a few in Asia continue being careful about global journey.

Facts sources on overseas vacation

When accumulating info on abroad travel, ‘web search’ and ‘word of mouth from buddies/acquaintances’ emerged as the most prevalent sources throughout all countries. ‘Travel blogs’ and ‘online vacation agencies’ have been also regularly applied.

Having said that, the use of ‘SNS’ (social media) as a source of facts may differ, with a significant amount of respondents in Japan, China, South Korea, Hong Kong, Indonesia, Thailand, Germany and France citing it as a supply, when compared to the rather lower proportion of respondents in North America.

About GMO Research, Inc.

GMO Research Inc. provides an on-line viewers engagement platform that offers entry to a multi-nation on-line panel community, the Cloud Panel. The Cloud Panel at the moment is composed of in excess of 52 million4 on the net consumer panellists across 16 APAC nations around the world, and more than 45 companion nations. Our companies variety from total assistance, game study, task management, sample only, qualitative analysis, and translations, to Diy.

To master a lot more about GMO Exploration, pay a visit to gmo-exploration.com.


1 Go through more about the Worldwide Journey Study in Asia in this article.

2 ASIA Cloud Panel is a shopper panel that is specialised for the Asian regions in the GMO Exploration Cloud Panel World-wide-web exploration solutions.

3 Travel within North America (US/Canada) is excluded.

4 Details as of January 2023.