Gov. Doug Burgum along with North Dakota Office of Commerce Tourism and Marketing Director Sara Otte Coleman and North Dakota Office of Transportation Division Director for Setting up and Asset Administration Director Scott Zainhofsky unveiled the new tourism and marketing marketing campaign, and the 100th anniversary version of the North Dakota point out freeway map these days.
The 2023 campaign was made from impression and advertising and marketing usefulness investigation that took position in 2022. The campaign, named Hi, builds on comments demonstrating that North Dakota defies expectations with its large outside, enjoyable occasions and towns, helpful persons and affordability. The campaign’s messaging conveys a warm welcome to prospective readers and provides a feeling of our real hospitality, energetic vibe and invitation to consider a highway trip, take a look at our wonderful outdoors, stop by Theodore Roosevelt National Park and participate in numerous activities, from golfing to artwork museums.
“Tourism marketing and advertising is critical to strengthening the awareness of our condition,” Burgum said. “This new campaign highlights our citizens’ welcoming character although showcasing our must-see routines readily available across the point out. Escalating recognition of all North Dakota has to give not only appeals to people but also elevates our condition as a opportunity new home for staff, businesses and people.”
The marketing campaign was produced in response to a 2022 national recognition and perception research by Advancement Counsellors International (DCI). Investigate confirmed the state is perceived far more favorably as a spot to stop by and live but all round lacks familiarity.
“We constantly hear about North Dakota’s warm hospitality and welcoming communities,” Otte Coleman explained. “This campaign plays off of our ‘North Dakota nice’ name and presents people inspiration and all the tools they require to program and e book their visits to our amazing state.
The tourism and advertising approach will carry on to include things like a media blend of print, out-of-residence, digital, social, sponsorships and video. The division will commit $3.1 million advertising the condition in 2023. North Dakota will be showcased in area of interest programming, have an improved existence in digital marketing, be highlighted on an elevated teach in downtown Chicago and carry on a partnership with the Inexperienced Bay Packers.
1 pleasurable aspect of the 2023 campaign connects it with the 1-800-Hello-ND cellphone range that has prolonged been a staple of North Dakota vacation counseling.
Two new guides have been unveiled. The 2023 Vacation Guide options gorgeous imagery, refreshed itineraries and quick-to-discover data to inspire and motivate visitors to experience North Dakota’s out of doors adventures, historical past and society, though advertising points of interest, functions and sites to keep.
Back for 2023 is the Searching and Fishing Guide which includes guides and outfitter listings, sources for anglers and hunters, spots to hunt and fish, regulation highlights, license details and much more.
Tourism and Promoting will distribute 275,000 travel guides and 40,000 hunting and fishing guides by mail, in customer centers and rest regions, at events and per requests owing to advertising efforts.
This is also the 100th anniversary of our North Dakota condition highway map. This year’s map attributes QR codes which direct consumers to on the internet sources that provide unique travel info for that spot.
“We’re fired up to companion with Commerce’s tourism workforce to start the 100th anniversary version of the condition freeway map,” Transportation Director Ron Henke claimed. “The map features additional roadways, places of interest and QR codes to assist the community just take complete advantage of all North Dakota has to offer you.”
To uncover out far more about the 2023 promoting marketing campaign and get the new elements, go to HelloND.com.
Abide by North Dakota Tourism on Facebook at www.fb.com/TravelND, on Instagram at https://www.instagram.com/northdakotalegendary/ or on Twitter at http://twitter.com/NorthDakota and get strategies on what to see and do all yr very long.