May 30, 2024

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Maniac Travel Update

‘Where To Now’: Zara and Wallpaper* launch travel guides

‘Where To Now’: Zara and Wallpaper* launch travel guides

Zara and Wallpaper’s Where To Now book series, more travelogue than forensic tourist guide, proposes five off-the-beaten-track adventures, in Bruton (opens in new tab) (UK), Ojai (US), Galicia (opens in new tab) (Spain), Naoshima (Japan) and Namibia. Including a 300-page coffee table book (opens in new tab) embracing all five destinations, as well as individual guides, also available as a boxed set (opens in new tab), Where To Now presents a series of verbal and visual field notes for the armchair traveller and ardent explorer alike. 

Where To Now guides by Zara and Wallpaper*

Where To Now travel guide by Wallpaper* and Zara

Where To Now: coffee table book, £79.99, available (opens in new tab)

(Image credit: Wallpaper* and Zara)

The project began during the dark days of the global pandemic, when people were confined to the four walls of their homes, tied to their devices but dreaming of escape, travel and adventure, and thinking, ‘Where to now?’ Take me to something other than this.  

Inspired to produce a book series for would-be adventurers, Zara and Wallpaper* selected five (generally less-celebrated) destinations, from five different continents. Bruton, Ojai, Galicia, Naoshima, and Namibia are all places the editors at Zara and Wallpaper* have either already been to or would like to visit ourselves one day. Now we can.  

Wallpaper* and Zara Where to now travel guides in box set

Where To Now: box set of five adventures, £89.99, available (opens in new tab)

(Image credit: Wallpaper* and Zara)

Photography is shot by Salva López, Luis Díaz Díaz, Pia Riverola, Den Niwa, Kent Andreasen and Sophie Green, and essays authored by Wallpaper* editors Simon Mills and Pei-Ru Keh, with Celeste Chipperfield, Jens H Jensen, and Mazzi Odu.